Wrapsody begins with your family and continues through a cycle of connection for you, your baby, and our local and global communities.
When you buy from Wrapsody, you are buying more than a baby carrier. You are buying a one-of-a-kind product made by hand under fair-trade and ecologically responsible conditions. You are buying from a business that supports women and children. You are buying a lightweight, high-quality product that will last long after your baby’s infancy. You are buying a hug that will keep you cool and comfortable everywhere you want to be.
Wrapsody focuses on community, sustainability and social justice. We strive to be ethical and responsible and to serve all families well. We are grateful to you, our Wrapsody community, for your love and support both of Wrapsody and of one another.
Wrapsody’s Mission . . .
. . . is to empower families to stay connected.
We believe that when caregivers can move freely through their lives, they can stay connected not only with their babies, but with the world around them and, most importantly, with themselves.
We believe that well-connected families have the freedom to form the strong, healthy attachments that are the foundation of strong, healthy adults, thereby laying the foundation of a connected, cooperative society.
Wrapsody’s Vision . . .
. . . is to share the joy of babywearing with every family, everywhere.
Because babywearing is often a cornerstone of the engaged, connected parenting styles shown to have the greatest positive outcomes for children, families, and communities.
A little more about Wrapsody values
Wrapsody is committed to doing what we can to respect the interdependent web of life. Read our sustainability statement.
Wrapsody strives to make choices in our education, product development, and marketing materials firmly rooted in science. Read more about evidence-based practice.
Justice, equity, and compassion cannot and should not be separated from our work. Wrapsody aspires to conduct itself responsibly. Read our social justice and inclusivity statement.
Our communities are quickly losing valuable resources and connections as local businesses close. Wrapsody aims to connect people with their local retailers whenever possible. Additionally, we work to contribute to strong communities of babywearers locally, globally, and online.
Serving families for over a decade
Here is a timeline of Wrapsody’s history through 2016. If you’d like to read about Kristi, Wrapsody’s founder, and her family, you can follow this link to read more.
Text for the above timeline image:
2004. [Image of Kristi, Wrapsody’s owner, wearing a bright head scarf and carrying a 9 month old baby on her back in a purple wrap. Her head is leaned back against him.]
Wrapsody was born. A nonprofit called “The Mamatoto Project” gifted Kristi with three gauze wraps after she mentioned on an elimination communication discussion board that she was struggling with EC because she couldn’t afford more baby carriers. Kristi loved the ease and comfort of these wraps, and with the help and support from The Mamatoto Project, she began making and selling gauze baby wraps, usually decorated with an applique as the middle marker.
By autumn, inspired by an active babywearing lifestyle and all she had learned from the burgeoning online babywearing community, Kristi added polar fleece “winter wraps,” “towel pouches” for after swimming and baths, and mama and baby ponchos for babywearing.
2005. [Image of Kristi at the mailbox with her three children. The girl is 6, with red hair. The 4 year old boy helps the girl close the mailbox. The littlest is two and is worn in a Wrapsody Orion Breeze wrap, turquoise and green striped.]
As Kristi realized her marriage was ending, she ramped up the business. She launched the Water Wrap (now called the WrapDuO), began hand-dyeing her gauze wraps and also hemp-silk wraps, and began searching for a manufacturer. By the time she became a single mother to three small children in March 2005, she had begun working with a Balinese artisan to design the Wrapsody Breeze wraps, then called “Bali Baby Breeze.”
In June, she attended the first semi-official congregation of babywearing professionals where she shared her preliminary designs for what would become the Hybrid wrap. At this meeting, the idea for the BCIA was born after Rochelle Price shared her ideas for a trade organization.
In August, the Breeze wrap was launched and she began selling to babywearing stores. A judge challenged her right to breastfeed her 15 month old child, and the babywearing community supported her by supporting her business so she could raise legal fees.
- Launched the Wool Wrap
- Launched the Bali Baby Stretch, now called the Wrapsody Hybrid
- Jan at SBP redesigned the website with a then-fresh look.
2006. [Image of Kristi at the airport with her three children. Isaac, two, is on her back in a strap carry, rubbing his eyes. She is cuddling 4 year old Orion and 6 year old Morgaine.]
- Bought the duplex home that would house Wrapsody in its unfinished carriage house and moved into the 2-bedroom in July!
- Attended the first US babywearing conference in Portland, Oregon, put on by Jennifer Rosenberg.
- Introduced floppy hats.
- Began renovations of the carriage house, while still sewing much of the merchandise in the kitchen.
2007. [Image is of a cutting grid on a wooden table and a sewing machine in front of an orange and pink wall with blue painter’s tape.]
- Moved the business into the newly finished carriage house (with heat!)
- Kristi met Jonas, who she would eventually marry
- Hired the company’s first employee
2008. [Image is of 3 Wrapsody instructional DVDs on a table.]
A new brand name in 2008
- New name, new logo, new website, new packaging, new product DVD!
- Attended the first ASTM meeting for sling standards (in a knee immobilizer)
- Attended the babywearing conference in Chicago with lots of help and support post-op from ACL reconstruction
- Introduced head wraps at the Chicago conference.
- Got engaged!
2009. [Black and white image of Jan Heirtzler wearing baby Susan on her hip in a striped ring sling. Susan is asleep.]
2009: Babywearing wedding
- Kristi got married in a beautiful babywearing wedding. About 80 adults, about 50 kids. J
- Special note: babywearing legend Jan Heirtzler was the cake baker, the violinist, AND the sling maker for special wedding-colored silk slings for the bridesmaids! (That’s her in the picture.)
2010. [Image is of Kristi with her long brown hair worn down and styled. She is wearing makeup and wearing 4 month old Alice in a Wrapsody Breeze Kimber wrap. Alice’s blue eyes are looking at the camera.]
- Wrapsody increased its staff to TWO employees.
- 37.5 weeks pregnant, Kristi flew to the Idaho babywearing conference to start the BCIA.
- Baby Alice was born!
- The BCIA was born!
2011. [Image is of Kristi with part of the face cropped out. Kristi is wearing a white wool sweater and wearing a child on her back in a pink Wrapsody Hybrid Rowan. The child is wearing a green balacava and a red winter jacket.]
- Major life changes in her children’s personal lives meant a heavy focus on home and family.
- Kristi resigned as BCIA chairwoman when she learned she was pregnant in the autumn.
2012. [Image is of Kristi’s entire family posing in their backyard. Her husband sits at the back wearing a plaid hat and green shirt, his arms around the rest of them. Kristi is in the center, a newborn baby in a Wrapsody Breeze Kimber wrap. 4 other children aged 2-12 are posing with them.]
- Xavier was born! The Wrapsody family were now 7.
- Business growth slowed as the family continued adjusting to complex life changes unrelated to baby’s birth.
Spring and Summer of 2013
- April: A bomb exploded at the Boston marathon minutes after Kristi’s brother crossed the finish line. She and her children had watched from earlier in the race, and her young son had run a small portion with him.
- July: The Wrapsody family decided to grab life and take the adventure of a lifetime. They emptied their savings and went to the babywearing conference in England.
- Fall: Wrapsody launched its first major fundraising wrap at Kristi’s brother’s request. “Nolan” would raise money for Martin Richard’s family. 8 year old Martin was killed by the explosion at the marathon and his family badly injured.